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Risk-based decision-making

In this short video, David Hillson, the Risk Doctor, argues that the term "risk-based decision-making" is meaningless and should be dropped. All true decisions involve uncertainty. For every true decision, the outcome matters. So the decision-making process means thinking about "uncertainty that matters". This means that all decision-making is risk-based, and there's no type of decision-making that doesn't invovle risk. So the phrase "risk-based decision-making" is redundant - it's just decision-making!