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Motion Graphics Trend Infinite Zoom

Compiled & Created by In60seconds http://www.in60seconds.nl A familiar face has returned to motion graphic land: the infinite zoom. This old film technique was seen in 2001, in the music video ‘Eple’ by Röyksopp. And it gained more fame in 2003, with ‘Seven Nation Army’ by The White Stripes. The movie ‘Limitless’ has also honored the infinite zoom in 2011. Nowadays, the infinite zoom is back as the cool kid on the block. And as it is becoming more and more popular in motion graphics and on websites; so let’s call it a trend. What makes this technique so popular? This transition type gives the viewer the feel of an infinite universe that keeps on evolving. The images keep on coming, and they keep on fooling your eyes. One moment you got the picture, the next you’re somewhere else, and BOOM: it’s gone again. Before you notice, the image, perspective or angle changed completely. The infinite zoom invites you to keep watching and discover what comes next. It triggers you to find infinity within the picture. The video above is a compilation of some nice motion graphic stuff, which is inspired by the infinite zoom. You’ll need a strong stomach to watch it, but it’s definitely worth a try! Videos in the compilation: Ooohlympics - Vladimir Marchukov vimeo.com/177514685 Skadden - Holiday Card 2014 - Freddy Arenas vimeo.com/116082945 Falling - Venture Bros - Golden Wolf vimeo.com/157162652 Toshiba “Endless Performance” - Psyop and Chris Martin vimeo.com/81097964 Nike - Chile NTK - Golden Wolf vimeo.com/171388167 Infinite Doom - Venture Bros - Golden Wolf vimeo.com/158169593 TEDxSydney 2016 - Buck vimeo.com/169478604 Refinery 29 – Oddfellows vimeo.com/181120723 Motorola "Sizzle Film" - Hornet vimeo.com/136207784 The Others Studio - The Others vimeo.com/166990446 Logic Motion is an library that collect the internet's best motion graphics, 3D modelling and animations. Like us on Facebook to get the latest snapshots of Logic Networks:   / thelogicnetwork   Follow Us on Twitter to keep updated!:   / logicnetwork   Follow Us on Instagram for the Logic Motion Visual Journal:   / logic.motion   Graphics Channel :    / thelogicnetworks   Tags: motion after effect illusion, motion after effect, motion animation, cinema 4d motion , motion effects motion design, motion effects after effects, motion graphics after effects, motion graphics animation, motion graphics after effects tutorial, motion graphics video, motion graphics showreel, motion graphics ads, motion infographic,