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Guitarmania to Beatlemania with Laurence Juber

On April 20, 2023, the Gerald R. Ford Presidential Library & Museum and the Gerald R. Ford Presidential Foundation welcomed Laurence Juber as he presented an illustrated history of the acoustic guitar and its role in music. This session of ‘guitarology’ focuses on the six-string guitar and its relatives from its roots in antiquity through its explosive popularity in early 19th century Europe and documents the instrument’s subsequent journey to the United States, its mass marketing, social function, and continued utility in popular music. Laurence Juber (LJ) is a solo performer, recording artist, composer, and arranger. His playing fuses folk, jazz, blues, pop, and classical styles, creating a multi-faceted performance that belies the use of only one instrument. First internationally recognized as lead guitarist in Paul McCartney’s Wings, with whom he won a Grammy®, Juber has since established himself as a world-renowned guitar virtuoso and entertainer.