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How Our Rat Brains Keep Us Addicted To Social Media

Have you ever wondered about the psychology of social media addiction? In this video, I will break down how rats pulling levers to get rewards in BF Skinner's Skinner Box relates to slot machine gambling, which helps explain why we cannot seem to stay off of social media. It all has to do with something called variable ratio reinforcement. Enjoy the video! Join the community! Facebook:   / mindfulthinks   Twitter:   / mindfulthinks   Instagram:   / mindfulthinks   mindfulthinks.com [email protected] Sources: Social media copies gambling method 'to create psychological cravings' https://www.theguardian.com/technolog... The "Vegas Effect" of Our Screens https://www.psychologytoday.com/us/bl... Why the infinite scroll is so addictive https://uxdesign.cc/why-the-infinite-... Schedules of Reinforcement https://www.simplypsychology.org/sche... Why You Can't Stop Checking Your Phone, According to Psychology https://www.inc.com/melody-wilding/th... The machine always wins: what drives our addiction to social media https://www.theguardian.com/technolog...