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Basic Market Segmentation Models

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In segmentation you group similar and dissimilar groups in ways to target them with products, services, or advertisements. Filmed in Savannah, Georgia Copyright Mark Wolters 2019 Topic 8: Segmenting, Targeting, Positioning #marketing #marketsegmentation #principlesofmarketing YouTube Advice Playlist:    • YouTube Tips & Advice   Marketing Training Playlist:    • Marketing Videos   I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World. Find More Marketing Videos & Course Information at http://www.woltersworld.com/courses or on our future site http://www.professorwolters.com Follow us on Facebook:   / professorwolters   Subscribe to Our Other YouTube Chanel "Wolters World Travel & Culture"    / woltersworld