Скачать с ютуб Apple Brand Strategy | Branding Case Study [Part 1] в хорошем качестве

Apple Brand Strategy | Branding Case Study [Part 1]

Apple Brand Strategy | Branding Case Study [Part 1] In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape. In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world. #applebrandstrategy #brandcasestudy #brandstrateegy #branding Jump to parts of this video [0:00:00] - Introduction [0:01:12] - Apple's Purpose [0:01:58] - Apple's Vision [0:02:43] - Apple's Mission [0:03:28] - Apple's Values [0:04:27] - Apple's Positioning [0:06:12] - Apple's Personality [0:08:40] - Key Takeaway FREE Brand Alignment Report Find out what is holding your brand back from growing, being the best it can be, and standing out from the competition - https://bit.ly/2VksUSj ---------------- BRAND BUILDING COURSE FOR THOSE LOOKING TO TAKE THEIR BRAND TO THE NEXT LEVEL If you are looking to build an existing brand, start a side hustle or launch a completely new brand, we have put together a course that can help you to: - Lay a foundation for your business to grow from - Define your unique brand and what makes you different - Define your target audience and audience segments - How to use your positioning and differentiation strategy to your advantage - Help you to stand out from the competition - Unlock your brand's full potential - Helping you to name your brand/products or productized services - Define a compelling brand personality using archetypes - Create a memorable, Iconic and Impactful brand - And more Sign up now and get your brand off to a great start - http://bit.ly/2Zw5dos -------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.c... __________ Want brand strategy videos designed to help you to unlock your brand's potential so you can stand out from the competition and create impact subscribe here - https://bit.ly/2A8kpif __________ Website - https://www.elementsbrandmanagement.c... Instagram - https://bit.ly/3aCvc47 Facebook - http://bit.ly/3pJPwVy Twitter - https://bit.ly/3aCHMAj Listen to The Unified Brand PODCAST here: iTunes: http://apple.co/3s6LM1C Spotify: http://spoti.fi/3sdg5nq __________ OTHER RESOURCES How strong is your brand, take our brand assessment and find out - https://bit.ly/3DJO4M2 Unified Brand Podcast - Interviews and insights into growing your brand - http://spoti.fi/3sdg5nq Brand building course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos