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The lies, half-truths, and guarded secrets fueling bourbon's boom

The bourbon industry is booming in America. But as one distiller describes it, "it's just a shady business." Much of the industry's growth comes from secretive production practices, and many brands take creative liberties, or more, with the marketing of their whiskey. » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and original digital videos. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google+: http://nbcnews.to/PlusNBC Follow NBC News on Instagram: http://nbcnews.to/InstaNBC Follow NBC News on Pinterest: http://nbcnews.to/PinNBC The Lies, Half-Truths And Guarded Secrets Fueling Bourbon’s Boom | NBC News