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How The Digital Sneaker Boom Changed Foot Locker's Business

Foot Locker is the largest footwear retailer in the world with 2,900 stores worldwide. Its roots date back to 1974 in a southern California mall, and it later grew into multiple brands, developing a strong brick-and-mortar retail presence. In the last several years, however, the digital sneaker market has grown rapidly with companies such as StockX and GOAT bringing strong competition. The company also faces additional challenges from sneaker bots. CNBC explores how Foot Locker is trying to compete in a rapidly changing sneaker market » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How The Digital Sneaker Boom Changed Foot Locker's Business