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Sagi Haviv is a logo design legend. However, in this episode we go deeper and uncover what it takes to solve big brand & business problems. We discuss CGH’s branding process using case studies from Discovery+, Harvard University Press and Chase Bank, as well as Sagi’s biggest life lessons, how to “pressure test” a trademark & visual identity system, presentation techniques that win, when & how to break the rules, and ultimately how to “problem solve”. Hint… you first must define the business’ problems & success criteria. Tune in for a monster value-packed episode. SAGI HAVIV Website - https://www.cghnyc.com/ Book - https://geni.us/UBohl Course - https://www.domestika.org/en/courses/... ______ LEARN BRAND STRATEGY "Brand Master Secrets" Brand Strategy Course - http://justcreative.com/go/bms Brand Strategy Courses Reviewed - https://justcreative.com/2020/01/25/b... Brand Strategy Resources - https://justcreative.com/2020/02/12/b... SUBSCRIBE: / justcreative JUST BRANDING PODCAST: Website: https://justcreative.com/podcast Spotify - https://open.spotify.com/show/5eTdEYm... Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast... Listen on Google Podcasts - https://podcasts.google.com/?feed=aHR... MATT DAVIES: https://www.mrmattdavies.me/ / mattgdavies / mrmattdavies / mrmattdavies JACOB CASS https://justcreative.com / justcreativedesign / justcreative https://dribbble.com/justcreative/ / justcreative / jacobcass JOIN THE JUST CREATIVE NEWSLETTER https://brandingbriefcase.com JOIN THE JUST CREATIVE FACEBOOK COMMUNITY https://justcreative.page.link/community TYPICAL GEAR: View All Jacob's Gear Here - https://justcreative.com/2020/03/29/d... Blue Yeti Mic - https://geni.us/nfYFHeZ (Amazon) Logitech c922 HD Webcam - https://geni.us/ipnJ (Amazon) Webcam Light - https://geni.us/KM6r (Amazon) BenQ 32” 4K Monitor - https://geni.us/qGT5 (Amazon) Logitech MX Master Mouse 2s - https://geni.us/s4WT2E3 (Amazon) Sony a6600 Camera - https://geni.us/Tq9w (Amazon) Bose QuietComfort 20 Headphones - https://geni.us/sQPuBk8 (Amazon)