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🎟️ Grab Your Demo Day Pass: https://growthx.cc/GX_DemoDay_20 ✨ Explore GrowthX Membership: https://growthx.cc/discover Blue Tokai is leading the wave for India's specialty coffee industry ☕️ In roughly 10 years, they have not only created a loyal set of customers who are crazy for them but have also turned into ₹650 Crore worth of business. In this episode, we'll dive in-depth into their strategies to crack ₹4,000 Crore Coffee Industry. Experience the world of GrowthX: 💎 CRAFTs: https://growthx.club/crafts 💎 ELEVATE: https://growthx.club/elevate 💎 Foundations [FREE]: https://growthx.club/foundations 💎 Operator outcomes: https://www.growthx.club/outcomes 💎 Founder outcomes: https://www.growthx.club/#for-founders 💎 Business models: https://growthx.club/blog/tags/busine... 💎 GX member profiles: https://www.growthx.club/eligibility#... 💎 GX member stories: https://www.growthx.club/stories Follow GrowthX: 👉 Subscribe and turn on notifications 🔔so you don’t miss any videos 👉 Follow us on LinkedIn: / growthxclub 👉 Follow us on Instagram: / growthx.club 👉 Follow us on Twitter: / growthx_club Timecodes: 00:00 - Context & Intro 01:08 - 3 Waves of Coffee 🌎 02:16 - India's Coffee Landscape 03:18 - Blue Tokai's Inception 04:16 - Insight 1: Product Depth (Roasting, Beans & Supply Chain) 08:03 - Insight 2: The Relationship Formula (Customer Education) 11:05 - Insight 3: Scaling Secrets (Channels & B2B/B2C Split)