Скачать с ютуб Tracey Currell @Introbiz speaking on 'How to Monetise your connections' в хорошем качестве

Tracey Currell @Introbiz speaking on 'How to Monetise your connections'

SU2SU Welcomes Guest Speaker and Tracey Currell @Introbiz speaking to our founders community. Tracey Currell shared her journey and insights into the art of networking. She started by admitting that she was initially terrible at networking. She recounted her experience from 2007 when she joined a company that required her to network, a concept she was unfamiliar with. Coming from a background of working from home and selling advertising space for local directories, she was unprepared for the challenges of face-to-face networking. Her first few months were unproductive as she approached networking with a hard-sell mindset, trying to directly sell advertising space to everyone she met. Her breakthrough came when she sought feedback from her new friends, Bernie, Julie, and Sharon. They advised her that networking was not about direct selling but about building relationships, getting to know people, and gaining their trust. Currell realized that her approach needed to change from selling to connecting. She took this advice to heart and within the next eight months, she successfully sold £95,000 worth of business through effective networking. Currell then launched into her acronym for networking, detailing each component: New Connections: Encourages networking with new people to discover unexpected opportunities. She provided a tip for introverts to focus on their zone of genius and think of networking as a duty to share their knowledge rather than a daunting task. Enthusiasm: Stressed the importance of being passionate and enthusiastic about one's business, as enthusiasm attracts people and creates a positive atmosphere. Trust: Emphasised the importance of reliability and consistency in building trust. She shared that following up and being committed are crucial, as trust leads to recommendations and less price sensitivity in business dealings. Warmth: Shared a story about making a businesswoman feel comfortable at an event, which resulted in a £5,000 business deal. She highlighted the importance of making others feel special and included. Opportunities: Explained that opportunities are everywhere, but they require action to be realized. She shared her personal story of expressing a desire to meet Richard Branson and how this led to an opportunity to visit Necker Island through networking connections. Relationships: Discussed the importance of building and nurturing relationships, sharing how her relationship with a contact led to a significant business opportunity. Interest: Stressed showing genuine interest in others, remembering their names and details about them, and focusing on how one can help them, which helps in building strong connections. Nurture: Advised on nurturing relationships by consistently showing up, sharing useful information, and maintaining regular contact. Give: Encouraged giving without expecting immediate returns, as giving fosters goodwill and often leads to reciprocal support in the future. Currell concluded by asserting that adopting these principles can transform networking from a daunting task into a powerful tool for business growth. She encouraged the audience to apply even a few of these nuggets of wisdom to see significant improvements in their networking outcomes.