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8 Core Human Drives in Gamification

The 8 Core Human drives in Gamification according to expert Yu-kai Chou. Mr Chou believes that true gamification is when we tap into our core human drives. He believes these core drives are key to bringing “fun & engagement” into almost any task; these 8 universal core drives are; • Meaning – the desire to feel that our actions have a purpose • Accomplishment – The drive to achieve and overcome challenges • Empowerment – The desire to choose one’s own direction and try a variety of solutions to a problem • Ownership – The desire to own things and have possession • Social Influence – The drive to interact with, help, learn from, and compete with others • Scarcity – The drive of wanting things you can’t have • Unpredictability – The drive of wanting to know what will happen next, • Avoidance – The drive to avoid pain or negative consequences. The history and effectiveness of elements like points, badges and leaderboards according to Yu-Kai Chou is in their ability to use these core drives. For instance; - Point systems make us feel like we have meaning, purpose and a sense of progression. - Badges tap into the need for accomplishment and reward - Leaderboards appeal to our need for social status and influence. The more we understand the psychology behind our core drives, the better we will be at Creating Games & Campaigns that meet our core needs and intern are proven to become more fun, engaging and a higher likelihood of being shared. Yu-Kai Chou course and website is here: http://join.yukaichou.com/14-day-gami... For Transcript of this video click here: https://www.gamify.com/gamification-b... Wow, That was scary posting my first video on youtube. Let me know if you guys would like me to interview other Gamficiaiton experts or do videos on how gamification related topics!