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Building a COMMUNITY with Tribalism-Based MARKETING: People Like Us Do Things Like This | Seth Godin

When building a community, there's one principle which lays the foundation for every community and culture around the world: People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin (a global thought leader, entrepreneur, best-selling author, and speaker) brought to the world more than 10 years ago. Seth Godin and Ben talk about marketing, community, and what it was like to grow up in Buffalo, NY. #remoteWork #startupLife #startupIdeas #startup #techStartup 📍 What Seth Godin & Ben Grynol discuss: 00:00 - Intro 00:06 - People like us do things like this 02:23 - There isn't one Buffalo 06:59 - The rise of the interview podcast 09:19 - The expectation to embrace consistency over authenticity 12:57 - New media is exciting because it's always changing 15:29 - Following the path to find the dynamics of the medium 17:28 - How do ads create value? 23:19 - Defining the culture to drive action 26:02 - Respecting people who like loud music 29:43 - How do you build community? 41:50 - Building a new path for learning 👋 WHO WE ARE: Levels helps you see how food affects your health. With real-time, personalized data gathered through biosensors like continuous glucose monitors (CGM), you learn which diet and lifestyle choices improve your metabolic health so you can live a longer, fuller, healthier life. 🔗 LINKS: Become a Levels member: https://levels.link/joinstudy Listen to the conversation on Apple Podcasts: https://podcasts.apple.com/us/podcast... Listen to the conversation on Spotify: https://open.spotify.com/episode/77aJ... Learn about metabolic health: https://levelshealth.com/blog Subscribe here on YouTube: https://youtube.com/levelshealth?sub_... 📲 CONNECT: Connect with us on Instagram:   / levels   Connect with us on Twitter:   / levels   Connect with us on LinkedIn:   / levels-health   Connect with us on TikTok:   / levelshealth   Connect with Seth Godin: https://sethgodin.com/