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Many creators aim for fame, but only a few build lasting careers while others quickly fade. What sets the long-term successes apart? This week at Craft & Commerce, Nathan interviews Ex-YouTube employee, Jon Youshaei, to uncover the secrets. They discuss the truth behind captivating social content to stand out in the crowded digital landscape, effective methods for building a thriving newsletter subscriber base, and tips on hiring the right team to scale faster. Timestamps: 00:00 Introduction 01:13 Long-Term vs. Short-Term Creator Success 05:25 Capturing Audience Attention 08:09 The Value of True Students Over True Fans 12:16 Hiring and Delegating for Success 21:11 Balancing Creator Aspirations and Team Loyalty 26:43 Jon’s Creator Business 29:37 Newsletter Systems and Processes 33:16 Exclusive Interview with Mr. Beast 39:00 From 1,000 to 100,000 Subscribers 43:33 Scaling While Maintaining Quality 48:01 Creating Effective Landing Pages 49:48 High-Converting Video Strategies 55:00 Building a Strong Team 58:54 Service-Based vs. Product-Based Businesses 01:01:31 Handling Uncertainties in Business 01:03:40 Main Motivations 01:04:51 Effective YouTube Packaging Strategies 01:09:22 Chasing Views vs. Maintaining Quality 01:10:53 Insights from Jon’s Time at Instagram and YouTube 01:13:58 Creating Live/Raw Content 01:15:13 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/ Follow Nathan: Instagram: / nathanbarry LinkedIn: / nathanbarry X: / nathanbarry Website: https://nathanbarry.com/ Follow Jon: YouTube: / @youshaei X: / youshaei Instagram: / youshaei TikTok: / youshaei LinkedIn: / youshaei Website: https://www.youshaei.com/ Featured in this episode: Mr. Beast Created Episode: • Why every MrBeast video gets 200M vie... ConvertKit: https://convertkit.com/ Pat Flynn: https://patflynn.com/ Jay Clouse: https://creatorscience.com/author/jay...