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A Free Summary of the Book Sales Growth by Thomas Baumgartne

In this video, we are discussing a free summary of the book, "Sales Growth" by Thomas Baumgartner. In the fast-paced world of sales, staying ahead is essential for sustained growth. Despite its importance, sales often lacks rigorous research. Recognizing this, McKinsey's Sales & Marketing team conducted extensive research, interviewing over 120 top sales leaders. The result is "Sales Growth: Five Proven Strategies from the World’s Sales Leaders," a guide detailing what makes sales teams excel. Strategy #1: Find Growth Before Your Competitors Do Anticipate market demands by analyzing trends in technology, politics, geography, and regulation. Identify smaller, high-potential markets within broader regions. Leverage big data to uncover growth opportunities beyond CRM systems. Strategy #2: Sell the Way Your Customers Want Master multichannel sales by pairing inside sales reps with field reps. Integrate online and offline customer experiences. Optimize digital sales through A/B testing and enhancing mobile experiences. Innovate direct sales by engaging customers early and focusing on problem-solving. Strategy #3: Soup Up Your Sales Engine Streamline sales operations to allow reps more time to sell. Utilize technology for efficiency, such as optimizing travel plans and sharing tools with partners. Strategy #4: Focus on Your People Implement structured coaching programs and regular performance reporting. Use non-cash rewards to motivate sales teams. Embed successful behaviors into daily routines and invest in front-line managers. Strategy #5: Lead Sales Growth Challenge the status quo and inspire the team with a compelling vision. Demand clear results and reward top performers. "Sales Growth" provides actionable strategies to drive sales success by finding new growth opportunities, aligning with customer preferences, optimizing processes, focusing on people, and leading with vision. Timecodes 00:00-Introduction to Workshop 01:49-Overview of Read It For Me 02:32-Pain Points Addressed by Read It For Me 03:53-Benefits of Read It For Me 05:39-Gaining Outside Perspective with Read It For Me 06:24-Content Ideas for Meetings using Read It For Me 07:28-Insights from Sales Growth Book 15:30-Strategies to Boost Sales Engine 17:36-Focusing on People for Sales Growth 20:16-Creating Lasting Mindset Shifts 21:00-Strategies for Sales Growth 23:47-Encouraging Action 24:38-Immediate Application of Ideas 25:19-Strategic Exercises for Growth 37:00-Running a Workshop with Your Team 45:05-Importance of Personal and Professional Development 51:11-Reflecting on Personal and Professional Development 53:59-Impact of Read It For Me Subscription on Kristen Hadid 54:56-Offer of Discounted Subscription 56:48-Ways to Obtain a Free Subscription 57:37-Workshop Conclusion Helpful Links for Business Professionals & Entrepreneurs: The #1 Book Summary Service for Executives and Entrepreneurs: https://readitfor.me/ View more free book summaries at Readitfor.me: https://readitfor.me/free-book-summar... AI Enablement Training, Coaching and Online Certification: https://simpleacademy.ai/ #booksummary #businesstips

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