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How e.l.f Cosmetics won you over

e.l.f Cosmetics is now the fourth largest mass makeup company in the United States, and Gen Z's favorite shopping destination. But it didn't have a hot start back in 2004, when the company struggled to sell in retail stores and get the nation-wide attention it was striving for. So how did it go from struggling to sell one-dollar products to customers to having a $3.7 billion market capitalization? This video details that journey, and the four things that could've helped along the way.  Subscribe to my newsletter where I share articles, reports, and other interesting news I'm reading:https://thedevilwearsdatanews.beehiiv... Thanks so much for watching!  Subscriber count: 1,996 If you made it this far down in the description box, leave me a comment of your favorite emoji in the comments :) Tags: #beauty #businessnews #makeup #makeupbusiness #businessanalysis