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Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin

What are the biggest GTM (Go To Market) mistakes founders make? SaaStr CEO and Founder Jason Lemkin shares The Top 10 Go To Market (Sales & Marketing & Revenue) Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we’re in. Let’s jump right in. 1. Hire a VP of Sales that can sell or demo the product 2. Hire a VP of Marketing who can do demand generation 3. As a Founder or CEO, stay in sales 4. Don't cut your marketing budgets to almost nothing 5. Jump on the AI bandwagon in a meaningful way 6. Prioritize growth 7. Be cautious when hiring the broken, the bitter, and the fractional 8. Don't hire for the logo 9. ROI isn't always instant, build pipeline 10. Don't eliminate true customer success -------------------------------------------------------------------------------------------------------------------- Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter:   / saastr   LinkedIn:   / 2724976   Quora Group: https://www.quora.com/q/cloud Facebook:   / saastr   Instagram:   / saastr   Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8