Скачать с ютуб From whole blood donation to plasma donation: addressing barriers to improve conversion в хорошем качестве

From whole blood donation to plasma donation: addressing barriers to improve conversion

The Donor Research Network's (DoRN) Symposium Series presents Dr. Antoine Beurel-Tréhan. Abstract: As recruiting plasma donors is crucial for non-remunerated blood collection agencies, we evaluated two experimental designs aiming at converting whole blood donors to plasma donation. We developed a promotional support for plasma donation aiming at reducing barriers to donation (donor-centered support) and compared it to the standard support of the French Blood Establishment focusing on needs for plasma donation (patient-centered support) and a control condition. In a second design, we replicated the effect of our donor-centered support and tried to reinforce the approach using an implementation intentions technique. Results showed that donor-centered communication was associated with lesser anxiety, higher anticipated regrets and intention to donate, and higher likelihood of committing to donate plasma, in comparison of patient-centered communication and control condition. Implementation intentions did not increase the effectiveness of the approach. Drawing on these results, we recommend that blood collection agencies develop “donor-centered” communication campaigns.