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CUPONK: The Riskiest Toy Hasbro Ever Sold

Today we're uncovering the story of CUPONK, the ball and cup game from Hasbro that (quite successfully) marketed beer pong to children. Patreon:   / slow_start   Second Channel:    / @slow_start2   Sources: There is almost no information regarding CUPONK online. Virtually all the info uncovered in this video was received from the interviews done with the creators. Hopefully someone less lazy than me will take this info and help to archive the story of CUPONK on other websites. Music The Bywater - The Mini Vandals Fingerprint - The Mini Vandals Cool Vibes - Kevin Macleod Happy-Go-Lively - Laurie Johnson Miitomo Shop - Miitomo Music Corduroy and Cheese - Piotr Pacyna No Copyright Bossa Nova - Adeus Joao Covert Affair - Kevin Macleod Film Noire - Kevin Macleod By Your Side - David Luong Curious Notion - Terry Devine-King Timestamps: 0:00 Intro 1:34 Hasbro in the Mid 00's 2:50 Introducing Dan 3:38 Toys for Boys 5:38 The Research 8:18 The Beer Pong Idea 10:02 The First Prototype 12:00 Bumps in the Road 13:07 Billy Balls 14:15 The Trickshot Idea 15:19 Back to the Drawing Board 16:32 The Second Prototype 17:12 Introducing Drew 19:18 Design & Development 22:00 Advertising CUPONK 23:00 Bringing in Bam 24:29 The Commercials 25:16 CUPONK's Reception 27:10 The New Releases 29:11 Building the Brand 30:54 The NERF Proposal 33:40 The Fall of CUPONK 34:17 The Pink Problem 35:37 CUPONK's Legacy 38:36 Thanking the Team 40:11 Thanks and Patreon