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Pitching Your Startup: How to Tell your Story and Make it Memorable

Raising capital from investors is difficult and time consuming. You want to make a good first impression. Investors want to make decisions quickly. A great pitch deck is the key to capturing the attention and imagination of a potential investor, and perhaps the single most important document your startup will generate. The first step is gathering all the right content. But what makes your presentation stand out is how you arrange and present your ideas. Steph Patterson explores how to incorporate tried and true storytelling tactics to make your pitch more memorable and persuasive. In this video, you'll learn: - The right content to include in a high concept pitch - Common mistakes founders make and how to avoid them - How to present your ideas using a persuasive structure About Steph Patterson Steph is a communication strategist, storyteller, coach, and facilitator. Her passion for communication stems from her belief that words can change the world. She spent six years at Duarte, Inc., Silicon Valley’s premiere presentation design firm before launching her solo career as a communication strategist where she works primarily with entrepreneurs and founders to shape their company story. Her storytelling expertise has helped founders secure top-tier venture backing from firms like Greylock Partners, Shasta Ventures, and Google Ventures and win key customer accounts that lay the groundwork for future expansion. She specializes in early stage storytelling for Seed and Series A firms, and has worked with companies in a variety of industries, including construction tech, networking, drones, and insurance - to name a few. Steph has a love for all things story: On the weekends, you might find her playing make-believe pirates with her kids or staying up past midnight reading a captivating memoir.