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Apple Design Part 2: Beyond Flat

Part 2 of 2: a video essay about Jony Ive and Apple's current design language. Watch part 1:    • Apple Design Part 1: Skeuomorphism   Chapters 00:00 Introduction 01:19 Enter Ive 02:39 Dieter Rams 04:33 Unapologetically Plastic 06:56 iOS 7 - Flat 09:21 Yosemite to Big Sur - Neumorphic 11:11 Augmented Reality 12:25 Bye Bye Ive Corrections The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*). Sources Leander Kahney - Jony Ive: The Genius Behind Apple's Greatest Products The Shape of Things to Come: How an industrial designer became Apple's biggest product - https://www.newyorker.com/magazine/20... Gary Hustwit - Objectified Dieter Rams - Wikipedia (December 2020) Bauhaus - Wikipedia (December 2020) Ulm School of Design - Wikipedia (December 2020) Music Dyalla - Help Me, OP-1 ELPHNT - Gently Onwards Godmode - Wehrmut Johnny Harris - Old Street Extended Silent Partner - Lurking Scott Buckley - A New Year – www.scottbuckley.com.au Scott Buckley - Solecism – www.scottbuckley.com.au Bleeping Demo by Kevin Macleod Link: https://incompetech.filmmusic.io/song... License: https://filmmusic.io/standard-license Scott Buckley - Eclipse – www.scottbuckley.com.au The Westerlies - Dover Setup Camera: Canon 60D w/ Magic Lantern Lens: EF 28-135mm f/3.5-5.6 IS USM Microphone: AmazonBasics Desktop Mini Condenser Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X 265