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How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World

Apple’s iPhone was first announced by Steve Jobs in January 2007. Today, research shows that the company has over 1.5 billion active users and controls 53 percent of the market share in the United States. The 2008 launch of the App Store was a pivotal turning moment for the company and now Apple has surpassed Samsung as the world’s leader of smartphones for the first time. CNBC explores how the iPhone became one of the best-selling products of all time. Chapters: 01:10 Apple before the iPhone 03:29 Launching the iPhone 06:43 The turning point 08:48 What’s next Produced, Shot and Edited by: Sydney Boyo Animation: Christina Locopo Supervising Producer: Jeniece Pettitt Editorial Support: Magdalena Petrova, Kif Leswing Additional Camera: Andrew Evers Additional Footage: Getty Images, Apple Published January 2024 » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Apple’s iPhone Overtook Samsung As The Top Smartphone In The World