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Early and adaptive strategic planning for successful pharma product launch

Note this is a video recording of an online meeting conducted using the Zoom.us platform. Inevitably such recordings suffer a little in terms of their production values because of the internet connectivity and quality of webcams. Despite that, they allow us to provide additional valuable insights in to the MedComms business and we can involve a wider range of speakers who can participate from the comfort of their own desks, wherever in the world they are. This discussion takes a look at areas where early strategic planning and decision-making can have a huge impact when it comes to the success and ease of launch and beyond. We explore what currently impedes early strategic thinking and our thoughts on what could be done to address this. In particular, we put a spotlight on why getting ahead is particularly relevant in the emerging areas of cell and gene therapy where we're working in relatively unchartered waters. Finally, as we all know from recent years, we need to expect the unexpected and plan for every eventuality. We therefore touch on adaptive strategy and the feasibility of implementation in pharma. Our panellists are James Aird, Jess Choi, Steve North and Manca Povsic from AMICULUM. And we answer questions from the audience. It should be of interest to anyone who is working in and around MedComms, or who is wanting to join the business. Recorded 29 March 2023 as a MedComms Networking webinar. Produced by NetworkPharma.tv = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = James's LinkedIn page is at   / jamesaird   Jess's LinkedIn page is at   / jess-choi   Steve's LinkedIn page is at   / steve-north-8293444a   Manca's LinkedIn page is at   / manca-povsic-51b37961   Find out more about AMICULUM at https://www.amiculum.biz/ = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = We are building a library of free webcasts and other video content for the global MedComms Community and others at https://networkpharma.tv and we'd welcome your suggestions for new content. [For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like. Cheers Peter Llewellyn, Director NetworkPharma Ltd and Founder of the MedComms Networking Community activity at https://medcommsnetworking.com]