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Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)

http://www.futureofstorytelling.org Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful -- more memorable, more impactful, and more personal--than statistics alone. When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information. A Future of StoryTelling Film. Produced by Melcher Media and Banana Bird, animated by Evan Seitz Find us on Twitter:   / fostorg   on Facebook:   / futureofstorytelling   on Tumblr:   / futureofstorytelling   and Instagram:   / futureofstorytelling