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Coda Podcast Episode 002 - Arran Kenny // Successfully Targeting Luxury Weddings

Today we will be taking a deep dive into the work of Arran Kenny, a British Wedding Filmmaker who crafts emotive and sensitive films with an emphasise on capturing his couples personalities, their relationship and their priorities. And craft really is the right word to use when describing Arran’s method, every editing decision is carefully considered for it’s emotional impact and storytelling potential And this intentional and considered approach applies not only to his filmmaking but also how he runs his entire business. During this in-depth conversation, Arran will be talking the steps he took to understand his ideal clients and strategically build a social media presence to target them. He will also breakdown the formula to his aggressive pricing strategy that enabled him to positioning himself in the high end luxury wedding market, bringing in booking fees of up to £15,000 Guest: Arran Kenny - https://arrankenny.co.uk Host: Roo Stain - https://roo-films.com Coda Conference - https://coda-conference.com Music licensed via Musicbed - MB01I5GFFXPJBYB