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How To Protect Your Course From Being Copied

I know many of you are concerned about protecting your content, making sure it can't be copied and the reality is if you’ve put a lot of hard work into your course, you don't want it getting out there for anyone to just access but going through the channels that you have created. I'm going to give you a variety of tactics and techniques that I have used over the last ten years of creating and selling online courses. I started out with an online course ten years ago that I am still running today. We actually have legal requirements to protect the content. I have played around with things like limiting IP addresses, limiting the ability to print, limiting the number of people who can view it using DRM or digital rights management software. The issues with all of these different solutions is it always degrades the user experience for all of your wonderful paying customers who should have access to it. It results in more headaches for you and for your legitimate users than it does actually help with stopping people from stealing it. Plus, if someone is truly determined, truly determined, there's really nothing you can do to prevent copyright theft. You look at the big motion picture studios and they are still not able to protect the content from being stolen. That being said, here are some ways that you can make it much harder for people to steal. The first one is tracking student progress throughout your course. That makes a borrowed course feel like a borrowed course. If I share my sign in with someone and it's tracking my progress, things are going to be marked done, it’s going to show my percentage complete, and so for someone who is borrowing my course, they're not going to feel like it's their course because I am working through it. Plus, I'm losing out because now someone else is going in and marking things complete, so it’s kind of destroying both of our experiences and it feels a little bit more like it's borrowed. I honestly believe that most people don't want to steal content and often when it's shared with them, they don't even really know that they weren't supposed to get it, so putting user tracking or progress tracking into your course which Thinkific does automatically for you will decrease the sharing of courses. Another is interactive elements. So if you put in things like quizzes, that creates the borrowed course sense where someone already finished a quiz and that doesn't help the person borrowing the course. The other thing it does is it makes it very difficult to copy to another system, so it's very different than just having a couple of videos up for download which people can potentially steal or copy. If you have things that are interactive like quizzes or surveys which are all built into Thinkific, that makes it much harder to steal. Finally, personalizing the course a little bit with things like certificates. In Thinkific, you can offer a personal certificate when someone completes the course. So you are decreasing the value of copying that course because they can't access that certificate. A really big one is splitting your content up into bite sized pieces. And this has two benefits at least. One is protecting the copying because it makes it much harder for someone to go and grab all of these different pieces, especially if some of them are interactive. The other is by having all those different smaller pieces, that dramatically increases your engagement and completion rates for your students. You can also add non-course bonuses to your course, like a coaching group or private Facebook group or even some one-on-one time; so if I'm borrowing the course from a friend, I'm not getting access to that, especially if you refer to it in the course, and now I'm feeling left out. And finally, putting a little bit of your own flavor on to some of your content, so watermarking your videos, if you want, you can put a little kind of faded logo or even big branded logo in the corner, or even your website address so if those videos wander off, then people would know where they came from. And finally, within any documents or text, or PDFs, you can insert links or references back to your main site, or your main course. At the end of the day, I don't think most people are into stealing, borrowing or copying courses. I know it does happen occasionally but my own personal course, we put thousands of people through it over a decade, I have spent considerable efforts tracking IP addresses using digital rights management software, blocking access only because I was required to. And what I found out from that, it really wasn't worth my time. So I would do the things like cutting your content up into small bite sized pieces, putting in certificates and quizzes, making it more interactive, tracking learner progress, those kind of things that actually add value to the course and make it harder to borrow or copy.