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Where is Your Accent From? The Subtle Aggression of Accent Guessing | Mirela Setkic | TEDxUSFSP

Accents are often met with negative bias and perceived as less prestigious. People who speak with a foreign accent don't have the luxury of living their life without being put under a microscope by complete strangers. Mirela Setkic, an immigrant and entrepreneur who speaks with a "less prestigious" accent, teaches us how one's accent can be an unexpected asset to succeed in life and connect with other people. Mirela Setkic, an immigrant and refugee of the Bosnian War, is now a successful entrepreneur, marketer, and speaker. Mirela only knew a few words of English when she arrived in St. Pete in 1996. Her parents brought her and her two younger sisters to the United States in hopes of better economic and educational opportunities. Mirela’s immigrant experience has not been easy, but it has changed her life in many positive ways. Mirela is a founder and Chief Marketing Officer at Kapok Marketing, a digital marketing agency in St. Pete. She is also the co-host of Kickin’ it with Kapok, a podcast about business stories and marketing advice. Mirela has 10+ years of experience working in both marketing and business operations. She has an undergraduate degree in Management/Marketing and an MBA from the University of South Florida. Mirela believes each person is unique but has the same goal in life — to survive. This is the basis for how Mirela builds and helps others build long-lasting relationships in business and in life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx