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11A Master Class in Digital Marketing with Dennis Yu and Jason Pantana Today’s podcast is practically a free, highly tactical, 90-minute class from two of the world’s premier experts in digital marketing! You’ll probably want to listen to this one several times and definitely share it with your virtual assistants or whoever handles your marketing. I’ve got Dennis Yu, who arguably knows more about the back end of the digital landscape than anyone, along with our own Jason Pantana, talking all things digital marketing. Dennis shares his own approach to content distribution that simplifies the whole process and costs next to nothing. (You should definitely “R&D” it – rip-off and duplicate.) He also: Explains his “Dollar a Day” methodology Shows you how to rank higher in search results Weighs in on new social platforms and whether or not they’re worth your time Defines “link juice” and explains why it’s more important than ever. Not only all that, but Dennis reveals the perfect place to hide a dead body. (You won’t want to miss that!) Interested in a FREE Coaching Consultation? Click the link: https://tfi.media/3w1CxSj 0:00 - 1:14 – Dennis introduces himself and his extraordinary background 1:15 - 6:18 – Digital Plumbing: How to make good decisions based on math 6:19 - 8:15 – Why your Google Tag Manager is insanely important 8:16 - 12:05 – Another reason why video is essential 12:06 - 18:40 – What to train your VA to do – and how to stop wasting great content 18:41 - 23:16 – Reframing paid ads as “social postage” + Dennis describes his “Dollar A Day” approach 23:17 - 30:18 – Would you quit the gym if you didn’t get six-pack abs in one workout? 30:19 - 32:04 – How your social media impacts your Google search results 32:05 - 38:20 – A master class in cross-posting in 40 seconds 38:20 - 42:58 – Why “Link Juice” is what makes the real magic happen 42:59 - 52:05 – Dennis reveals a fantastic hack to gain location authority 52:06 - 1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in. 1:01:11 - 1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.) 1:05:02 - 1:10:22 – Let’s talk SEO 1:10:23 - 1:16:17 – How to hook viewers into your video right from the start 1:16:18 - 1:24:35 – Closing thoughts from Jason – what YOU should do with this information 1:24:36 - 1:26:00 – Why buying email lists can be a fatal mistake ------------ For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Keep up with me and what's new on my other channels: Website - https://TomFerry.com Facebook - / tomferry Instagram - / tomferry Twitter - / tomferry Podcast - https://TomFerry.com/Podcast YouTube - / coachtomferry You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.