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Why Outlet Malls Are Struggling In The U.S.

American outlet malls have been a popular destination for bargain hunting Americans and international tourists for decades. But the pandemic and fierce competition from e-commerce giants like Amazon and Shein have been devastating for the near $65 billion industry. While full-price shopping malls have experienced a near full recovery from the pandemic, outlet malls are lagging far behind. Watch the video about to learn what outlet companies like Simon Property Group and Tanger Outlets are doing to lure shoppers back. Chapters: 00:00 - 00:59 Title card - Why U.S. outlets are struggling 01:00 Chapter 1 - Rise of outlets 03:16 Chapter 2 - Industry health 05:50 Chapter 3 - Risks and opportunities Producer: Daren Geeter Animation: Christina Locopo, Jason Reginato, Emily Rabbideau Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Tanger Outlets, Simon Property Group » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stop worrying about money? Sign up for CNBC’s new online course Achieve Financial Wellness: Be Happier, Wealthier & More Financially Secure. We’ll teach you the psychology of money, how to manage your stress and create healthy habits, and simple ways to boost your savings, get out of debt and invest for the future. Start today and use code EARLYBIRD for an introductory discount of 30% off through Sept. 2, 2024: https://cnb.cx/3WiasGB Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Outlet Malls Are Struggling In The U.S.