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Debosmita Majumder | CMO, WeWork India| The India PR Show| Episode 4

In this episode, we sit down with Debosmita Majumder, Chief Marketing Officer at WeWork India. From dreaming of becoming a Wimbledon champion to discovering her new path in marketing and scaling to work with brands like Adidas, Embassy, Porsche, PUMA, and now aiming to achieve bigger milestones with WeWork India. Has a hustler to get things done; she has been at the advent of many leading campaigns for the Embassy and WeWork India. Her campaigns for PUMA have taken the brand to new heights. This episode is a must-watch for PR professionals, aspiring communicators, and anyone passionate about the power of strategic communication. Subscribe to the India PR Show for more captivating interviews and expert insights into the world of public relations. Follow us on IG:  / theindiaprshow   LinkedIn: https://www.linkedin.com/company/the-... Chapter Segmentation: 00:49 - Introduction 01:55 - Debosmita’s early life as a sportsperson and incidental marketer 11:52- Moving from agencies to brand 15:40 - How did the PUMA journey begin 20:13 - The shift to automobile sector for Porsche and then to Embassy 21:25 - Talking about WeWork 22:01 - CMOs trained in PR 27:18 - Debosmita’s best campaigns 36:20 - What drew Debosmita to work at WeWork 40:42 - How do you market to different customer profiles in different cities 44:02 - WeWork’s Marketing Playbook 48:55 - WeWork’s Tech Mastery 54:09 - Importance of Mental Health