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How Did The Sriracha Shortage Happen?

Huy Fong Foods, owner of the iconic green-capped sriracha hot sauce, has been experiencing a shortage of red jalapeño chili peppers, a key ingredient in the sauce, for about three years. The company has cited weather-related issues to be the cause. But Huy Fong Foods' former pepper supplier of 28 years, Underwood Ranches, told CNBC there's a lot more to the story. Chapters: 00:00 — Introduction 02:45 — Short supply 04:45 — Building a business 06:30 — Supplier relations 09:20 — Pivoting 12:25 — Looking ahead Produced and Edited by: Ryan Baker Shot by: Andrew Evers Animation: Jason Reginato Senior Managing Producer: Tala Hadavi Additional Sources: The Associated Press, The New York Times, Los Angeles Times » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC How Did The Sriracha Shortage Happen?