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Marie Petrovicka is the VP of International at Depop, where she’s helped re-launch their American market and develop their international strategy. She has worked at Depop since 2017, and became the VP of International in January of 2019. She was formerly at Boston Consulting Group. In this video, Marie tells the story of Bella, a Canadian girl who leveraged her ability to find deadstock clothes (clothes which are no longer being manufactured) into a hugely successful enterprise. She details how Depop’s emphasis on entrepreneurship, community and sustainability has led to a huge uptake of the platform by Gen Z, and how they intend to continue developing the platform in the future. For more information on WIRED Smarter: http://wired.uk/smarter ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired