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Dishwasher to Restaurant Owner... His Secret to Millions Revealed!

This video has been sponsored by StartEngine. Join 1.7 Million potential investors and be united with a thriving investment community: https://invest.startengine.com/?utm_s... When he was 13, Shawn was washing dishes in his grandpa’s restaurant business. Now, he owns that space for his restaurant, CaliBBQ, and has done more than $35 million in revenue in their 15 years of operation. Hear Shawn’s advice for how to start a restaurant business in this interview. One big factor in Shawn’s success has been his skill with restaurant marketing. He’s embraced podcasting and platforms like TikTok as a way to share CaliBBQ’s story, and has expanded his brand into a barbecue media company that generated $1.3 million in revenue so far in 2023. He’ll share his advice for how to use social media as a restaurant owner and how they leverage these online communities for organic marketing that keeps their advertising budget low. While Shawn’s successful now, there have still been bumps in the road. He started out with a business partner who he bought out four years into the business before pivoting concepts from breakfast to barbecue. He’ll share his advice for overcoming setbacks in the restaurant industry and how to make a restaurant thrive even through challenges. Along with their main restaurant and digital media company, CaliBBQ has recently opened up new ghost kitchen locations around San Diego. He’ll explain the advantages of this model and how to open a restaurant ghost kitchen that’s built for success. You’ll also hear his secrets to restaurant management across his business and what it takes to hit 7-figure revenue as a restaurant startup. Resources: https://bit.ly/3yh3s3p - Start or Grow Your Business with UpFlip Academy https://calibbq.media/ - Find Out More About Shawn's BBQ and Media Business Timestamps: 00:00 - START 01:04 - Meeting Shawn 02:33 - Tour of the kitchen 03:02 - Lessons from grandpa 04:22 - Kitchen operations 05:53 - Biggest challenge 06:57 - Enjoying a meal 07:29 - Shawn’s background 08:40 - Expanding into media 09:32 - Starting at 13 12:20 - Fan blitz 14:07 - Partners 15:32 - CaliBBQ truck 17:22 - New location 18:49 - Social media tips 20:10 - Startup costs 20:38 - Right time to expand 21:50 - Starting for cheap 23:50 - Lessons from the pandemic 25:52 - Leadership mindset 27:34 - Advertising budget 28:48 - Best business advice 30:23 - Revenue 31:09 - Systems and software 31:45 - Mantra 33:26 - Coping with competition 35:05 - Managing stress 38:14 - 3 people he’d dine with 39:03 - Final advice 39:58 - Outro 17b disclosure This Reg A+ offering is made available through StarEngine Crowdfunding Inc. No broker-dealer or intermediary involved in offering. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information, please see the most recent Supplements, Offering Circular, and Risks Related to this Offering. The information provided in this marketing material is for illustrative purposes only and should not be considered as financial advice. Past performance, including the success of certain individuals, is not indicative of future results. Investing in any market, including startups, involves risks, and there is no guarantee that similar opportunities will yield comparable returns. Includes funds raised via Reg CF and Reg A+ combines through StartEngine's funding portal and broker-dealer, as well as StartEngine's OWN raise. #restaurantbusiness #restaurant #howtoopenarestaurant