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All Things Producing: Ask The Pros: Getting a story to the screen, big or small, requires a unique combination of passion, imagination, and commercial savvy, all banked on a tenuous marriage between your own creative instincts and the tastes of the marketplace. How do working producers strive to find the sweet spot where innovative storytelling overlaps with popular appeal? And how do they work to keep the necessary “heat” under a project as it slowly (oh, so slowly…) comes together? Perhaps above all, how does a producer working in today’s marketplace work to finally turn a “no” – or a series of them – into a “yes”? Bring your best questions about the job of producing, and join the conversation! Session Sponsor Abu Dhabi Film Commission Speakers Ian Bryce World War Z, Transformers franchise; Ian Bryce Productions Tracey Edmonds Jumping The Broom, With This Ring; CEO & President, Edmonds Entertainment John Heinsen CEO and Executive Producer, Bunnygraph Entertainment Stu Levy Priest, Pray For Japan; CEO, TOKYOPOP Gary Lucchesi The Age of Adaline, The Lincoln Lawyer; President, Producers Guild of America Lori McCreary Invictus, Madam Secretary; President, Producers Guild of America Moderator Vance Van Petten National Executive Director, Producers Guild of America ---------------------------------- The Producers Guild of America protects and promotes the interests of all members of the producing team in film, television and new media. The PGA has over 6,500 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. http://www.producersguild.org http://www.producersguildawards.com http://www.producedbyconference.com / pga / producersguild / producersguild The Producing Team consists of all those whose interdependency and support of each other are necessary for the creation of motion pictures and television programs. Executive Producers Producers Co-Executive Producers Supervising Producers Senior Producers Line Producers Co-Producers Associate Producers Segment Producers Field Producers Story Producers Production Managers Visual Effects Producers, Supervisors, & Coordinators Post-Production Supervisors & Managers Production & Post-Production Coordinators