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EP-133 KO II: Genius Marketing or the Real Deal?

There is A LOT of hype surrounding Teenage Engineering’s latest KO II release. We’re taking a deep dive into TE’s marketing and product design strategies to see why so many people are falling in love with this new sampler and why a couple of iconic photos may have been one of the most interesting choices that TE made. It’s all about Lego’s, old school calculators, the mafia and controversial boxing matches. My KO II still has not shipped, so my first takes on the actual instrument won’t be for a couple of weeks yet unfortunately. Muhammad Ali vs. Sonny Liston Wiki https://en.wikipedia.org/wiki/Muhamma... Muhammad Ali vs. Cleveland Williams Wiki https://en.wikipedia.org/wiki/Muhamma... Muhammad Ali vs. Sonny Liston – perhaps the greatest sports photo of the century by Neil Leifer https://aboutphotography.blog/blog/20... Muhammad Ali flattens Cleveland Williams: Neil Leifer’s best photograph https://www.theguardian.com/artanddes... Neil Leifer on his legendary 60-year career    • Sports photographer Neil Leifer on hi...   Ali vs. Liston: Behind Neil Feifer’s Photograph    • Ali vs. Liston: Behind Neil Leifer's ...   The 12 All-Time Most Controversial Fights https://www.thefightcity.com/top-12-a... Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. All clips, pictures and videos belong to their respective owners. 0:00 Intro 2:11 Release Date 3:53 Design Genuis 4:54 Perfect Pricing 6:40 Information Bottleneck 8:55 Packaging 10:42 Iconic Photos 15:33 Final Thoughts