Скачать с ютуб A Free Summary of the Book: Flux By David Soberman & Dilip Soman в хорошем качестве

A Free Summary of the Book: Flux By David Soberman & Dilip Soman

In this video, we are discussing a free summary of the book, "Flux" edited by the Rotman School of Management. The business landscape is constantly evolving, especially in customer interaction. As data collection becomes cheaper, deep dive segmentation is more accessible, necessitating new tools and techniques. "Flux" offers diverse insights from experts on navigating this dynamic environment. Key insights include: Losing Control and Loving It by David Dunne: Traditional marketing frameworks have shifted with Web 2.0, requiring marketers to embrace the loss of control, vigilantly monitor online presence, and engage transparently. Memory, Persuasion, and Decision-Making by Andrew A. Mitchell: Brand perception is shaped by consumer memory and experiences. Effective ads create positive associations, encouraging both active and passive engagement. Marketing Management when Facing Forward-looking Consumers by Andrew T. Ching: Improved IT has led to informed, future-oriented consumers. Businesses should offer product trials and highlight long-term benefits to cater to these consumers. Just Imagine: The Role of Visualization in New Product Evaluation by Min Zhao: Visualization helps consumers mentally experience product benefits, increasing desirability and reducing learning costs. Tailored visualization strategies are crucial for successful product launches. "Flux" emphasizes the importance of adapting to technological advancements, understanding consumer behavior, and creating meaningful connections. It provides actionable strategies for businesses to thrive in an ever-changing marketplace. Timecodes 0:00-Introduction 0:49-Changing Landscape of Marketing 3:04-Memory, Persuasion, and Decision Making 5:11-Forward-Looking Consumers and Marketing Management 6:35-Role of Visualization in New Product Evaluation 9:05-Employment of Visualization in Marketing Practice Helpful Links for Business Professionals & Entrepreneurs: The #1 Book Summary Service for Executives and Entrepreneurs: https://readitfor.me/ View more free book summaries at Readitfor.me: https://readitfor.me/free-book-summar... AI Enablement Training for Executives and Consultants: https://simpleconsultants.ai/ #booksummary #businesstips