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Geoffrey Moore gave this talk on "Zone to Win: How Companies Can Innovate" at the Lean Product Meetup on January 14, 2020. Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. If you would like to see more videos like this check out the following talks from past months: ▶ Dan Olsen's Product-Market Fit talk at Mind the Product SF 2018: • Mastering the Problem Space to Achiev... ▶ Jake Knapp about his new book "Make Time" : • "Make Time" by Jake Knapp at Lean Pro... ▶ Box CEO Aaron Levie Interview: • Dan Olsen Interviews Box CEO Aaron Le... ▶ "Product is Hard" by Marty Cagan • "Product is Hard" by Inspired Author ... ▶ "Jobs to Be Done" by Tony Ulwick: • "Jobs to Be Done" (JTBD) by Tony Ulwi... ▶ Using Data to Set Your Product Strategy by Justin Bauer, who is the VP of Product at Amplitude: • Using Data to Set Your Product Strate... ▶ For upcoming videos like this, subscribe to our channel: / danolsen ▶ This video was produced by Coreography https://coreography.com. ▶ Lean Product was founded by Dan Olsen https://dan-olsen.com. ▶ Learn more about Lean Product Meetups at https://meetup.com/lean-product #DanOlsen #LeanProductMeetup #ProductManagement