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How Patreon Became A $4 Billion Start-Up | Founder Effect

Jack Conte wasn’t some starving artist eking out a living when he landed on the idea for Patreon. He and his wife’s indie band called Pomplamoose was pulling in about $400K a year at its height. But after spending three months and maxing out his credit cards producing an intricate music video for the song Pedals, Jack found himself burned out, sitting alone, literally crying from exhaustion. He felt there had to be a better way for creators to get paid for their work. Today, Jack and his co-founder Sam Yam are weighing the cost-benefit of taking Patreon public. » Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #FounderEffect How Patreon Built a $4 Billion Platform To Pay Creative People | Founder Effect