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Underwater Lure Color Shifts (Is Your Lure Spooking Fish Due To This)?

Ever heard of an underwater lure color shift? Imagine you’re about to bite into a hamburger and it changes from brown to neon orange as you pick it up… What would you do? Throw it away! Burgers aren’t supposed to change colors… But if you fish with artificial lures and you’ve ever seen a fish suddenly turn away from your lure, that’s probably what the fish was experiencing. See, in the water, certain lure colors undergo color shifts. This spooks the fish off and you don’t catch as many fish as you could. Most experts recommend just a few lure colors, but when you go into a tackle store you see aisles and aisles of different color lures. This is where the old saying, “Fishing lures catch fishermen not fish,” comes into play. All of these options and colors are to get us buying more and more lures, not to help us catch more fish. So I created this video to share with you exactly what an underwater lure color shift is, what lure colors experts recommend, and how you can avoid wasting your money on lures that just don’t work. Have any questions about lure colors shifts? Let us know in the comments below! You can get a free pack of Slam Shady paddletails here: https://bit.ly/2PsoPF7 We only offer one free pack per household, so if you’ve already got your free pack, you can get more at our online tackle store, here: https://bit.ly/3a31wez And if you want 20% off all the products in our store, join us in the Insider Club! As in Insider, you’ll also get our best spots and tips. Click here to join us in the Insider Club: https://bit.ly/2C8g4wQ