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How Marketers Made Mothers into Alcoholics (Podcast)

It’s no secret that alcohol brands target women differently with their marketing messages, but the extent to which this occurs is truly outrageous. As a mother myself, I find the notion that alcohol is a viable solution to the challenges of motherhood not only offensive but dangerously misleading. The concept of “mommy juice” is a glaring example of how the industry has normalized the consumption of alcohol as a casual, everyday activity, particularly for mothers seeking solace from the stresses of parenting. Today I’m digging into this phenomenon in the first episode of a series with bestselling author Ann Dowsett Johnston. Our conversation unearthed the unsettling truths about how alcohol is marketed to women, particularly mothers, and the profound impact this has on families and relationships. Ann Dowsett Johnston is the bestselling author of Drink: The Intimate Relationship Between Women and Alcohol, named one of the top 10 books of 2013 by The Washington Post. An award-winning journalist with more than 30 years of experience, Ann is a prominent voice on the issue of women and risky drinking, winning many awards for her advocacy, including an honorary degree from Queen’s University. Now a psychotherapist working primarily with women, Ann also leads a dynamic memoir workshop called Writing Your Recovery, designed to help would-be writers mine the story within. In this episode, Ann and I talk about: 00:00 The marketing of alcohol to women 01:30 The pinking of the alcohol market 03:00 The problematic marketing of alcohol 07:36 The impact of alcoholism on families 10:35 Personal struggles with alcohol 13:30 Healing and reconciliation 15:16 Navigating Shame and Guilt 16:11 Healing and Moving Forward 18:23 Impact on Children 20:13 Transformative Power of Love 21:30 Supporting Loved Ones 22:16 Healing and Reconciliation with Family 24:06 Marketing and Social Justice 29:25 Impact on Black Mothers 30:37 Alcohol Marketing Targeting Women 31:12 Public Reaction to Low-Risk Drinking Guidelines 32:19 Challenges in Changing Drinking Culture 33:14 Appeal for Responsible Alcohol Marketing 34:07 Upcoming Topics and Event Build the foundation for your sobriety with our FREE guide - The 5 Pillars of Sustainable Sobriety - https://soberful.com/5pillars Find more information and resources at https://soberful.com/247 Host:   / veronicajvalli   Guest:   / anndowsettjohnstonofficial   Editing & Thumbnail:   / paulstennettlive