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Architecting the invisible: creating a culture of innovation | Greg Horowitt | TEDxSanDiego

This talk was given at a local TEDx event, produced independently of the TED Conferences. Greg Horowitt's mission is to promote the promiscuity of ideas as a way to foster innovation. With an understanding that "thinking plus feeling equals believing," and the knowledge that our belief system underlies our decision process, the idea of innovation seem more accessible. Greg's talk also takes us through the 7 Rules of the Rainforest, where chaos is rewarded and ideas run wild.