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Kirkland Vs. Member’s Mark: Can Sam’s Club Ever Catch Up To Costco?

Private labels have exploded in popularity as consumers' perspectives have shifted, and as inflation has skyrockets in recent years. Sales increased 34% between 2019 and 2023, totaling $236.3 billion. Costco dominates not only in the club channel, but beyond, with its famous private label Kirkland Signature threading more than 300 products. But Sam's Club, which consolidated its private labels in 2017, is a serious contender trying to catch up with its brand Member's Mark. Chapters: 0:00 Introduction 1:29 Chapter 1. The rise of private labels 2:57 Chapter 2. Kirkland vs. Member's Mark 7:32 Chapter 3. Playing catch-up Produced and Edited by: Natalie Rice Camera by: Erik Mauck Animation: Christina Locopo Senior Managing Producer: Tala Hadavi Editorial Support by: Melissa Repko Additional footage: Getty Images, Sam’s Club, NBC News Additional sources: Consumer Reports, FactSet » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be a successful, confident communicator? Take CNBC’s new online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Sign up today and use code EARLYBIRD for an introductory discount of 30% off through July 10, 2024: https://cnb.cx/4aryNgM Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Kirkland Vs. Member’s Mark: Can Sam’s Club Ever Catch Up To Costco?