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Brand Identity vs. Visual Identity

What makes up a Visual Identity? And what makes it different from a Brand Identity? In this video, our guest instructor, James Martin (aka Made By James), is going to discuss the symbiotic relationship between the two, the elements that create a Visual Identity, and why the Visual Identity is directly influenced by the Brand Identity. Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: https://thefutur.com/course/brand-ide... Check out this episodes free PDF: https://www.dropbox.com/scl/fi/vhvf1x... In this episode: 00:00 - Intro 00:31 - What Makes Visual Identity Different From Brand Identity 01:16 - What A Visual Identity Consists Of 02:30 - Brand Identity Is Established Internally 02:57 - Visual Identity Is A Part of Brand Identity 03:06 - Visual Identity Is Influenced by Brand Identity #branding #brandidentity #brandidentitydesign 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro ✍️ Other Courses, Templates, and Tools: https://thefutur.com/shop 🎙 The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts We love getting your letters. Send them here: The Futur c/o Chris Do 556 S. Fair Oaks Ave. #34 Pasadena CA 91105 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. -- Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media