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Trends, Opportunities and Challenges in Cloud Marketplaces with Jay McBain of Canalys

Jay McBain's keynote in our recent event underscored a pivotal shift in cloud marketplaces, transitioning from an add-on to a core GTM strategy. "At some point, 📊 one-third of your customers will prefer to buy there," he noted, highlighting a major market transition. Jay McBain, Chief Analyst at Canalys and a leading voice in tech #partnerships, delivered insights that blend strategy and tactics, making his keynote the one not to be missed. 📈 Marketplaces: A Net Addition, Not a Threat Forecasting Explosive Growth Adapting to Changing Buyer Behavior Transforming Partnering Economics A standout point from Jay's keynote is the resetting of partnering economics. With marketplace fees now as low as 3%, akin to a credit card transaction, the focus shifts to reevaluating the partner's value throughout the customer journey. __ 💡 Like these insights? Join our 5-week course to accelerate your growth in hashtag #cloud marketplaces. Dive deep with insights from 10+ top Cloud GTM experts in a community of alliance leaders. Starting on Jan 8th. Register now to secure your spot. https://partnerinsight.io/course-mark... #growth #businessdevelopment #marketplaces