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Mautic 5 | The Digital Experience Podcast

This podcast episode with Mike Van Hemelrijck and Dominique De Cooman discusses Mautic 5, an open-source marketing automation solution. Mautic is highlighted as unique due to its open-source nature, which means users have ownership and customization capabilities. Success stories are shared, such as an organization improving personalized newsletters and an international tourism agency efficiently serving multiple offices with personalized marketing. The podcast also explores how Mautic can facilitate the transition from a Content Management System (CMS) to a Digital Experience Platform (DXP) by enabling personalization and ensuring data privacy. The importance of locally managing data, especially when combining it with proprietary information, is highlighted. Chapters: 02:16 - Key Features of Mautic Marketing Automation 02:53 - Improvements and Changes in Mautic Five 07:35 - Mautic versus competitors 09:57 - Advantages of Mautic 18:34 - Personalization and CMS-DXP Integration 20:01 - Data Privacy and AI Usage in DXP -- ► Subscribe to our channel here https://www.youtube.com/@dropsolid.ex... -- Connecting human needs with digital experiences Our key focus as Digital Experience Agency: to connect. Human & digital. Business & technology. You & us. Starting from a strong digital strategy, and with one goal in mind: the best digital experiences for your organization and your stakeholders in all freedom. We leverage Dropsolid Experience Cloud, the most open Digital Experience Platform (DXP) for enterprises with a low barrier to entry. We use open technologies like Drupal and Mautic. Open source is in our DNA, that’s why we share our knowledge, code, and talent with you. No lock-in. Full freedom. More resources if you're ready to go deeper: https://dropsolid.com/en/knowledge-hub https://dropsolid.io/knowledge-hub -- ► STAY CONNECTED Dropsolid Digital Experience Agency: https://dropsolid.com/en Dropsolid Experience Cloud: https://dropsolid.io/ Linkedin:   / dropsolid   Facebook:   / dropsolid   Instagram:   / dropsolidgent   Twitter:   / dropsolid