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Badge Engineering: Why do carmakers share models? | Deep Drive Podcast Ep.3 | Autocar India

The new Urban Cruiser Taisor is Toyota's version of the Maruti Suzuki Fronx. The Invicto is Maruti's version of the Toyota Innova Hycross. The Terrano was Nissan's version of the Renault Duster. The list of badge engineered products is long. But why do carmakers share models? That's the top of discussion on this week's Deep Drive podcast. Hormazd Sorabjee and Sergius Barretto weigh in. 0:00 - Introduction 1:25 - Why badge engineer? 5:04 - Badge engineering doesn't always work 6:55 - Getting badge engineering right 11:45 - The question of service 12:38 - Brand perception Deep Drive Podcast | Autocar India Listen Now: Spotify: https://spoti.fi/44re4Z5 Apple Podcast: https://apple.co/4dm563o Amazon Music: https://amzn.to/4blq94k SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features. Website: http://www.autocarindia.com Facebook:   / autocarindiamag   Instagram:   / autocar_india   Twitter:   / autocarindiamag   New car reviews ►http://bit.ly/ACI-NewCarReviews Comparison tests ►http://bit.ly/ACI-Comparison New bike reviews ►http://bit.ly/ACI-BikeReviews Features ►http://bit.ly/ACI-Features #autocarindia #badgeengineering #podcast #deepdrive #deepdrivepodcast