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Salty, Spicy, and Everything Nice: The Story of Bhujia in Indian Snacklore

In this exclusive Indus Food interview, the fifth-generation custodian of Bikharam Chandmal, a culinary legacy, delves into the brand's origins, unveiling its transition from a local shop to a global culinary ambassador across 22 countries. The narrative explores pivotal moments, such as forays into industrial regions, strategic expansions into new markets like the US, Canada, and Kuwait, and participation in Indus, contributing to a significant export surge. The interview highlights the brand's dedication to authenticity, technological advancements, and future plans for diversification, offering a rich tapestry of Bikharam Chandmal's journey within the dynamic landscape of global F&B.