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DISCOVERY: Short Film by Ground Cover (2024)

The relentless pursuit The waves of uncertainty The serendipitous curiosities Introducing a fashion film we shot encapsulating the first genesis of Ground Cover. Our previous desires were straightforward: explore singular design concepts fully and honestly, and they’ll be there for anything you throw at them. Now, we want to take it a step further- to reconsider the wardrobe as a whole and the cultural significance of clothing. Easily proven, abstract beauty can be true utility. Perhaps this can be leveraged to nurture a greater relationship with clothing. Producing this film really helped us dwell on our work, what it represents, and to consider our next steps. The only way to discover the new is by acting and then reacting. Much love to those that helped bring this to life. Always fun with our friends and family. Theo put his heart and soul into this! Special thanks to Tarform for playing a role. So much synchronicity! Director: Theo LeSourd DOP: Sachi Bahra Studio: @plainsightstudios Steadicam Operator: @aus_castelo Assistant: Shelby Pauline Sound Design: @romainstrm Casting: Joseph Charles Viola Talent: Andge, Destiny Strudwick, India English