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Technology & Business Innovation

Technology & Business Innovation - https://stefano.tips/Blog What is the relationship between technology and the sustainability of the innovation effort of organisations? Online programmes on Strategic Design: https://stefano.tips/ContentPlatfrom Schedule a complimentary online session with Stefano: https://stefano.tips/LetsTalk Looking for Corporate Training in Strategic Design and Business Innovation? https://stefano.tips/Website Merely applying new technologies to satisfy a well-established customer need, place companies in the same industry in a head to head competition to acquire new technologies first. Furthermore, after having adopted new technologies in their value chains, how long will companies be able to maintain that technological edge? While the acquisition of new technologies is necessary, alone is not sufficient for the sustainability of the innovation effort of organisations. I order to make the innovation effort of sustainable over time, organisations not only have to acquire new technologies but also need to tailor them to the particular set of needs of their customer/s. Believing that technology alone is enough to drive the innovation effort of your organisation is tempting, and it might work in the short-term. Companies can create new successful business strategies when developing a sustainable approach to innovation, which requires, as it always did, bridging new technologies with emerging customer needs. Technology can't, and will never be able to spot emerging human needs, (develop empathy), but it will always offer more efficient ways to meet them.