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How & Why To Put Music Videos on Vevo

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series DSCVR, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/ 4:29 What Vevo is and how it is different from YouTube 6:46 Official music videos and linear programming 8:11 How do indie artists get their music videos on Vevo’s platform? 13:24 Merging official YouTube channel with Vevo 17:50 Vevo’s monetization and how they pay more than YouTube 23:44 Does Vevo pay the same amount to every distributor? 25:46 What other music-related content Vevo allows 26:47 Where else Vevo exists 29:54 Vevo and YouTube’s shared sales environment 30:41 Promotional editorial support behind the content 32:30 What is pre-roll social media? 35:22 Indie artist success stories within Vevo’s DSCVR series 43:43 How do artists become a part of DSCVR? 47:16 What’s the ideal artist pitch? 49:41 Do artists need to be present on TikTok? 52:27 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram:   / aristake_   TikTok:   / aris.take   Twitter:   / aristake   YouTube:    / aristake1   Connect with Ari Herstand: Website: https://ariherstand.com Instagram:   / ariherstand   Twitter:   / ariherstand   YouTube:    / ariherstand   Connect with David McTiernan (Vevo): Website: https://www.hq.vevo.com LinkedIn:   / davidmctiernan   Instagram: https://www.instagram.com/davidmctier... Twitter:   / davidmctiernan   Spotify Playlist: https://open.spotify.com/playlist/0RW... Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take